I started a legal cannabis farm without an ag degree, a business degree, or a track record of keeping a houseplant alive.
Trained to understand people, culture, and context through anthropology and museology, I treat audience insight as fieldwork. I help founders and leaders turn brand personality into living product experiences people actually understand and remember—especially when the constraints get interesting.
EXHIBIT 01 Open exhibit Building a brand people could understand, trust, and choose—in a market where the usual rules didn’t apply.
Brand strategy · Product storytelling · Go-to-market
EXHIBIT 02 Open exhibit Turning an impossible storytelling constraint into a more human donor experience—and meaningful funding growth.
Experience strategy · Editorial systems · Integrated campaignsAn impact campaign designed to put the people closest to the work in charge of telling its story.
Executive communications · Impact storytelling · Scalable systemsDemystifying the builder label. How product management, UX strategy, and treating user insight as fieldwork turn natural language into high-velocity software on Lovable.
Product Management · UX Strategy
You, only brighter.
Specifying human intent is the highest-leverage engineering skill.
A Modern Wunderkammer is my cabinet of curiosities: regulated agriculture, donor psychology, and software systems, held together by the same practice—treating audience insight as fieldwork. Across these seemingly different worlds, the work is the same: observe closely, read the cultural context, find the human truth, and turn it into products people remember.
Meet the curatorFor founders and leaders building brands with personality. Let’s compare notes.